More Moore…

I had the pleasure to be working with this gentleman for 3 full days in Singapore this week. He early on introduced me to the complexity of obtaining market success with new innovative products back in the 90’ties when everyone talked about ‘Crossing the chasm’. A lot of other great books later, his latest ‘Zone to win’ book he talks about how to succeed with innovation inside big established corporations. His name is Geoffrey Moore and still has the finger on the Silicon Valley pulse…


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